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#1 HACK to Get People to Watch Your Video

So you want to make videos? Duh, that’s why you’re here! Today, we are going to discuss an extremely simple method that I have personally used to increase engagement of videos on YouTube and social media platforms. This easy to employ method can be used for a personal YouTube channel, an ad campaign on Facebook, or for any reason you want to create a video.

Now, I want to help you as much as possible, so that means I’m not going to sugarcoat the message today. I’m going to tell you exactly what you need to know in the most direct way possible, so YOU can take this knowledge and use it to succeed.

Let’s Get Started

There’s two parts to this method, so we’ll get started on part 1. First, what everybody needs to understand is that you have 10 seconds to make an impression on people. People are finicky; they have an abundance of content to choose from and a limited amount of time to give to YOUR content, so make your video meaningful and genuine!

Part #1

With that being said, Nobody wants to, has the time to, or is willing to spend more than 10 minutes watching and/ or interacting with your content! Oh no, I can already hear the complaints, “But Tom! There are plenty of YouTubers that make videos that are over 10 minutes long. I’ve watched YouTube videos that are 50 minutes long before!”

Yes, you are right. HOWEVER, if you’re here reading this blog, it likely means that you have a tiny audience, are just getting started, or both. So yes, Mr. Beast and PewDiePie can make videos that are hours long because they have established audiences that have been watching them for years, but YOU don’t.

Now, lucky for you, there is a way to combat this. When you are starting out, don’t make videos longer than 10 minutes. If you are sharing a service that your business might offer, condense it down to under 10 minutes. This will drive engagement because a 6 minute video is much less daunting and time consuming than a 50 minute long video. Let’s move onto the second part of this method.

Part #2

Before you even start recording anything, you must realize the way social media is trending. Videos on social media are trending towards the “TikTok” format of videos. The “TikTok” format of videos is a short length, vertical video, that is 1 minute or less in duration. This means that videos on platforms like YouTube, Instagram, TikTok, and more are really encouraging people to view these short length videos. This phenomenon has even started affecting big name YouTubers because less people are watching their full length videos because these short length videos are becoming more popular and prominent.

So what you want to do is you want to make a full length video that is under 10 minutes long. Then, you want to take that 10 minute video and break it into smaller segments. Effectively, you’ll end up with 1 full length video and as many smaller videos as you can make. The reason this is so powerful is because now you can deliver more of your content in more formats: with less work!

Final

  1. Start by making videos that are under 10 minutes long.
  2. Make a full length video that you can then break into segments, so you can make more ways for people to consume and engage with it.
  3. Lastly, I try to make these articles as brief as possible with the most amount of information as possible because I know time is important, so reach out if you have any questions!

About the Author

I’m a professional web developer, instructional, UX/ UI, and multimedia designer. I’m the founder and CEO of “Kalman Web Design” where I practice professional web development and more. If you need my services, please reach out here: https://thomaskalman.com/contact.html.

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