Today, we are going to examine the top 3 keys to successfully work with clients, SMEs, and more. We will specifically discuss how to apply these tips to designer based jobs such as web design, instructional design, multimedia design, but they can also be applied to any field where you must work with others.

If you follow these tips, it will boost your success at work and/ or improve the success of your business and distinguish you from 95% of people in your industry because most people don’t utilize these three essentials. Let’s get started!

#3 Patience

Patience is INCREDIBLY essential to successfully working with clients, SMEs, and more, but what do I mean by this?!

Let’s say a client wants you to design a website for them, and you’re excited to work with them. You meet with your client and gather all the information you need to begin the design. They provided you with a few websites that they like and would want their website to be similar to. After all the research/ discovery and planning stages are complete, the client and you are ready to begin designing! You spend HOURS creating a website design for your client that you think is absolutely AMAZING.

The next week comes around, and you’re ready to present this new design. You are ready to get your client’s approval, so you can begin development that same day. However, about 5 to 10 minutes into the presentation, the five people you are presenting to begin to express how much they DISLIKE your design, and they aren’t polite about it!

Your natural reaction is to get upset and try to convince the client why this design is good and that they should use it. This is exactly what you do not want to do. Again, this is EXACTLY what not to do. This will likely lead to negative conflict, and if the client does not like what you present, there’s a 99.5% chance you can’t change their mind.

Instead, the first thing you must do is remember that the client not liking your design is not a personal attack. With everything you create, you must remove your personal affinity to it and remember that not everyone likes what you like.

The next step is to encourage the client to express why they don’t like it. Personally, I like to tell clients or SMEs that I work with that I won’t be upset if they don’t like something. I tell them that I want to know if they dislike something because it helps us make the best website, course, video, etc. possible!

With the client present in the meeting, go back to the drawing board. Create – or use one you have already – a notes page where you can document everything they say they don’t like about the site. It’s important to make sure your client can see this notes page because it shows them that you are listening to them.

Next, encourage the client to express how they think it should look. Provide them with whatever they need to express themselves. You could have them draw it on paper, provide you with more examples, etc. If you have time in the meeting, take their requests, and begin a new design.

Keep in mind that you may need to make five designs before the client is happy. The important thing is to make sure the client is always happy. Obviously, if they want green text on a yellow background, you need to tell them why you can’t do that, so remember to use proper judgement. But most of the time the client will want something reasonable, but it just takes them a variety of visuals to get there.

Finally, there are many ways to use your patience. Overall, use it to keep the client happy and remember to remove your affinity to whatever you are helping the client do because the most important thing is to make what the client wants; it’s NOT about you!

#2 Relationships

It’s extremely easy to forget to build personal relationships with whoever you work with on a project or assignment. It’s important to not get into what I call ‘robot mode’ and forget to personalize with your client and/ or SME. EVERYBODY loves to talk about themselves and their interests, so encourage them to share what they did over the weekend, how they started in their field or business, how their kid’s basketball team is doing, etc. Keep the 80-20 rule in mind; you speak 20% of the time, and the client speaks 80% of the time.

However, you want to take in on a case by case basis; some clients may not want to personalize, and it’s important not to spend too much time talking about topics that don’t have to do with the project at hand. Analyze each situation, and determine what’s best.

Finally, you want to build relationships for a number of reasons.

• Building relationships increases the likelihood of success of the project.
• Building relationships builds rapport, and the client will trust you more.
• Building relationships makes the project more enjoyable.
• Building relationships builds enthusiasm for the project.

#1 Communication

Without exceptional communication, the project will either be a failure, or it will not be as good as it should be. Ensure that everything is communicating with the client. I can already hear the haters saying, “So you’re saying that I need to speak to my client about every little thing? That’s impossible!” No, what I’m saying is that everything needs to be readily available to a client.

For example, if you are making a course as an instructional designer, make sure that talking points from meetings are documented along with items that need to be completed. Then, send out official emails with a brief description of what is being working on, and you can now include the notes page with further details on what is being worked on at any given time. Correctly show your client or SME where they can view the notes and how to communicate with you directly.

Now, instead of relying on word of mouth conversations, everything is extremely transparent. This prevents important things from being forgotten, provides peace of mind to everyone involved, and it shows your resolve to successfully complete a project.

Conclusion

Use patience, relationships, and communication to successfully work with clients, SMEs, and etc. when working on projects for your job and/ or business. It will increase morale, quality of work, build rapport and trust, and make for a much more enjoyable experience.

Simply using these three tips will distinguish you from 95% of people in your respective industry because most people don’t utilize these tools. If you have any questions, leave a comment, and I will respond to you!

I’m a professional web developer, instructional, UX/ UI, and multimedia designer. I’m the founder and CEO of “Kalman Web Design” where I practice professional web development and more. If you need my services, please reach out here: https://thomaskalman.com/contact.html.

#1 – Identify Your Target Audience

What is it that you want to accomplish with your new website? Do you want to sell dog toys? Do you want to provide a haircutting service? Whatever it is you want to do, you need to identify it and do some research on your target audience.

For example, what age group spends the most money on dog toys? Millennials spend the most amount of money on dog toys, and they are the most likely age demographic to buy items for their pets. With this simple research, I am know able to design my website that targets a specific demographic that is most likely to purchase my product.

Obviously, there is more research to be done if I open a dog toy business, but this give you a good idea on how and why you need to research and learn about your customers. This will help your business increase sales and understand things from the customer’s point of view.

#2 – Keywords

Next, you need to identify key words that people are searching. For example, if you are selling dog beds, what are the most searched terms in regards to dog beds? You can use free tools such as https://answerthepublic.com/ to determine what people are searching for.

Once you find out what people are searching for, you want to integrate these terms and phrases into your website. If the most searched phrase for dog beds is “washable and durable dog beds,” you need to take this and integrate it into your headings and paragraphs. Instead or writing “Dog Beds for Sale,” say, “Washable and Durable Dog Beds for Sale.”

Instead of naming the picture of your dog bed, “bed.png,” name it, “washable_durable_dog_bed_for_sale.png.” Instead of writing, “picture of dog bed,” for your alt text, write, “washable and durable dog bed that lasts.” This simple method will increase your search engine optimization (SEO) and boost your site in online search results.

#3 – Font & Color Scheme

Colors causes people to have feelings. For example, red invokes feelings of power, passion, love, and more. Purple invokes feelings of royalty, romance, wisdom, and more. This means that you need to use this information to decide what colors work best for your business.

If you are making a website for your boxing gym, I wouldn’t use purple. I would red to invoke feelings of power and strength. You might have to change the colors you already use, but TRUST ME; it will benefit you in the long term.

Next, you need to think about your font. Usually, I tell people to do some research on what font invokes the right emotion. However, if this is your first site, keep it simple, and use Arial. Arial is a great font that is used by many major businesses, and it will keep it simple and professional.

#4 – Keep It Simple & Don’t Overcomplicate It

Now, we are at the actually designing phase. Use a tool like Adobe XD, Figma, or Penpot to create a mockup of what you want your site to look like. These tools can seem intimidating, but they’re actually easy to use. *Note* If you are a student, you can get a free subscription to Figma!

THIS IS YOUR FIRST SITE, so don’t be so hard on yourself. Take your perfectionism, and throw it away. Make something that you’re proud of, but don’t get yourself stuck on every tiny detail. Focus on how you are going to use color, images, graphics, buttons, and how your navigation will look.

Finally, don’t make a design that you can’t actually develop. While designing, you need to constantly think, “Can I create this in a website builder or using Html and CSS?” Create something that is great: not something overwhelming! Below, I’ll share examples of my website designs.

Something I want you to notice is the simplicity. I PURPOSELY make my designs simple for a few reasons.

1. Complex sites are confusing for the users. Simplicity makes is MUCH easier for people to navigate and use your site.
2. More elements are distracting. When there are less elements on your page, it makes it easier to draw attention to the ones that matter.
3. Everything on your site should play a specific role. People don’t need an orb following their cursor around; it doesn’t add any value to the user or help you accomplish anything. If you use animations and interactivity, use it to draw people’s attention where you want it!

Remember, a fancy and complex website does not mean it’s better. Many times, it’s just confusing for the users.

#5 – Development

After you complete your design, it’s time to begin development. In this stage, you need to decide HOW you will create your site, and you have a number of options.

1. Use a site builder like WordPress, Wix, etc.
2. Use Html, CSS, and JavaScript to create an original site.

Personally, I like to create my own sites with Html, CSS, and JavaScript because I have more control over the process. However, WordPress is a good option if you’re a beginner because you can choose from templates or create a custom site with drag and drop elements.

Whatever you choose, commit to it, and see the development process through. There will be frustration and confusion. However, there is ALWAYS a solution; you just need to be patient and look for it. If you have an issue with anything, don’t be afraid to reach out to me! I WILL HELP YOU! Stay tuned for for later articles about how to develop your site.

Conclusion

1. Identify Your Target Audience
2. Keywords
3. Font & Color Scheme
4. Keep It Simple & Don’t Overcomplicate It
5. Development

I’m a professional web developer, instructional, UX/ UI, and multimedia designer. I’m the founder and CEO of “Kalman Web Design” where I practice professional web development and more. If you need my services, please reach out here: https://thomaskalman.com/contact.html.

Now, I want to help you as much as possible, so that means I’m not going to sugarcoat the message today. I’m going to tell you exactly what you need to know in the most direct way possible, so YOU can take this knowledge and use it to succeed.

Let’s Get Started

There’s two parts to this method, so we’ll get started on part 1. First, what everybody needs to understand is that you have 10 seconds to make an impression on people. People are finicky; they have an abundance of content to choose from and a limited amount of time to give to YOUR content, so make your video meaningful and genuine!

Part #1

With that being said, Nobody wants to, has the time to, or is willing to spend more than 10 minutes watching and/ or interacting with your content! Oh no, I can already hear the complaints, “But Tom! There are plenty of YouTubers that make videos that are over 10 minutes long. I’ve watched YouTube videos that are 50 minutes long before!”

Yes, you are right. HOWEVER, if you’re here reading this blog, it likely means that you have a tiny audience, are just getting started, or both. So yes, Mr. Beast and PewDiePie can make videos that are hours long because they have established audiences that have been watching them for years, but YOU don’t.

Now, lucky for you, there is a way to combat this. When you are starting out, don’t make videos longer than 10 minutes. If you are sharing a service that your business might offer, condense it down to under 10 minutes. This will drive engagement because a 6 minute video is much less daunting and time consuming than a 50 minute long video. Let’s move onto the second part of this method.

Part #2

Before you even start recording anything, you must realize the way social media is trending. Videos on social media are trending towards the “TikTok” format of videos. The “TikTok” format of videos is a short length, vertical video, that is 1 minute or less in duration. This means that videos on platforms like YouTube, Instagram, TikTok, and more are really encouraging people to view these short length videos. This phenomenon has even started affecting big name YouTubers because less people are watching their full length videos because these short length videos are becoming more popular and prominent.

So what you want to do is you want to make a full length video that is under 10 minutes long. Then, you want to take that 10 minute video and break it into smaller segments. Effectively, you’ll end up with 1 full length video and as many smaller videos as you can make. The reason this is so powerful is because now you can deliver more of your content in more formats: with less work!

Final

1. Start by making videos that are under 10 minutes long.
2. Make a full length video that you can then break into segments, so you can make more ways for people to consume and engage with it.
3. Lastly, I try to make these articles as brief as possible with the most amount of information as possible because I know time is important, so reach out if you have any questions!

About the Author

I’m a professional web developer, instructional, UX/ UI, and multimedia designer. I’m the founder and CEO of “Kalman Web Design” where I practice professional web development and more. If you need my services, please reach out here: https://thomaskalman.com/contact.html.

It happens all to often when I visit a website. I enter the site, and I’m confused what the purpose of the site is! Then, I ask myself, “What does this site want me to do?” Many times, I have no answer for that question, so I leave the website without purchasing, signing up, following, or doing what the site creator wanted me to do.

Now, I’m a web designer and developer with a number of years of experience in the field, so if I don’t have a clear idea of what you want me to do, then I’m sure everyday people without experience in web development are confused.

Solution

Before we discuss the solution, I can already see people shaking their heads and saying, “Tom, you obviously want to think about the purpose of your site. This blog is a waste of time!” I could see why you might think that, but TRUST ME; about 25% of the sites I personally visit have this major issue.

Step #1

So what is the solution? The first step is to identify EXACTLY what you want a user to do when visiting your website. This could be you want the user to sign-up, purchase something, learn something, hire you for a service, and more. Now, you might want them to do more than one thing, but let’s focus on the main thing you want them to do because this is the what you need to focus first.

Step #2

If you already have a site created, you want to evaluate the current site and pretend to be a first time user. If you don’t already have a site, create a design, and use the design to follow these same steps. Can you identify what the site is encouraging you to do? How do you know this?

However, I highly recommend doing something additional. Utilize Google Forms to create an extremely brief form. If you need help creating a Google Form, I’ll provide a good tutorial here: Google Form Tutorial. *Note* If you don’t have a site, use your preferred design tool (Adobe XD, Figma, Penpot, etc.) to create a design and then use the design to follow these steps. Next, literally create these three questions:

• What does “website name here” want you to do?
• What is “website name here” about?
• How long in minutes did it take you to understand what “website name here” wanted you to do?

Next, contact 3-5 people that you know, and politely ask them to view your site and complete the form. Encourage them to be brutally honest because you need tough criticism to really improve the site. An important thing to keep in mind is do not take negative feedback personally or let it discourage you. Use this feedback to improve and stay positive!

Let them navigate the site without any guidance because this will provide you with the organic feedback you need. Yes, you can do a more comprehensive user experience survey, but this will accomplish the same thing: FOR FREE.

Step #3

Next, it’s time to evaluate the survey results. You want to evaluate the results for similarities and differences. For example, if all of your participants had a different idea on the purpose of your site, it’s time to go back to the designing board. Don’t worry; I will provide examples on how to redesign in later steps.

However, if you identified the main purpose of your site to be getting users to purchase a product, but the participants thought the main purpose was to signup for an email list; it’s time to go back to the designing board. Don’t worry; I will provide examples in on how to redesign in later steps.

Now, if a majority of the user’s answers aligned with the main purpose you had in mind, then you are on the right track. At this point, you need to focus on how long it took each user to determine what the website wanted them to do.

Step #4

You need to keep in mind that people’s attention spans are shorter than they’ve ever been. This is due to the rise of social media and instant gratification being seconds away at all times. However, this topic is for another blog.

My goal on every site that I create is to have users be able to identify what I want them to do in under 30 seconds. This may sound impossible, but BELIEVE ME, it is possible and even essential. If users said it took them more than a minute, you need to reduce the amount of information on your site starting with your home page. If it took the users more than 3 minutes, you need to seriously reduce the information because your site is overcluttered. Let’s look at an example of what I’m talking about.

The website above is the home page of a local business in my area. This website a great example of what not to do for a number of reasons. Here is the full site: Example.

1. The first thing you see when opening this site is a bunch of text. I can see that he has his contact information to the left and a number of options at the top. I’m assuming that he wants to be contacted, but the problem is the overuse of information. People don’t want to spend a lot of time reading information when they first enter your site, and it makes the main purpose of the site difficult to identify. You want the user to be able to scan your homepage in less than 30 seconds and be able to determine what you want them to do. You can describe your business in depth but do it on a separate page and in short chucks.
2. If he wants people to contact him and his business, he needs to use his design to draw the users attention where he wants it. Nothing on this site is emphasized, so I’m having to spend extra time to determine what the site wants me to do.

Next, let’s look at an example on what you should do.

The website above is my personal site. Here is the full site: Example. Let’s get into why this is a good example. The main goal of my site is to get you to contact me.

1. This site is easily scanned within seconds of opening. During the first ten seconds, I establish who I am and what I want you to do: contact me.
2. Through my design, I use color and contrast to draw the user’s attention to the “Contact” button.
3. I repeat the “Contact” button on my additional pages and later on in my homepage to further establish what I want the user to do.

You want to provide information in sections. For example, if you view my site and scroll down on the home page, I slowly establish my services and more information about myself. You want to use your home page as a short intro and provide exactly what you want the user to do. If you need to present more information, do it in chunks to prevent the user from becoming overwhelmed. The “chunk” method is used by a number of industries to prevent the user from feeling overwhelmed with content.

Please, don’t over exaggerate what I’m saying here. You an easily take this in the opposite direction. If you want somebody to contact you, you don’t need to shove “contact” buttons everywhere. Use it throughout your site, but don’t be annoying about it.

These same methods can be used whether you’re selling something, providing a service, or whatever it is you need to do. If you have questions, please leave a comment, so I can help!

Final

1. Identify EXACTLY what you want a user to do when visiting your website.
2. Create a user experience survey using Google Forms and utilize people you know to accomplish your goal without paying for people to participate in the survey.
3. Evaluate the survey results and determine what you need to change.
4. Aim to get the main purpose across to users under 30 seconds, and use your design to draw people’s attention where you want it.

About the Author

I’m a professional web developer, instructional, UX/ UI, and multimedia designer. I’m the founder and CEO of “Kalman Web Design” where I practice professional web development and more. If you need my services, please reach out here: https://thomaskalman.com/contact.html.